In our emails, we include the Litmus logo at the top. When they’re scaled down in the email, there are more pixels for retina screens to display. For images to look good on those screens, they need to be twice as large. Roughly speaking, high-DPI displays have twice as many pixels per inch than their traditional counterparts.
How exactly can you optimize images for retina screens? Forturnately, it’s quite simple. If you’re not optimizing your images for high-DPI screens, those users see a degraded email design, which can lead to equally degraded trust in your brand. Retina ImagesĪs users grow accustomed to retina screens, they expect text and images to appear crisp and clear. Because of the way high-DPI displays work, non-optimized images end up looking blurry and pixelated on retina screens. If you’re not accounting for high-DPI displays, you run the risk of looking careless to subscribers. After opening an email, our eyes move to the design and imagery before we start reading any copy or tapping calls-to-action. Subject lines, copy, and cadence all play an important part in looking good to subscribers, but visuals draw people to an email campaign first. While most companies started with smaller devices like phones, retina screens can now be found on tablets, laptops, and even desktop computers like Apple’s massive 27-inch Retina 5k iMac.
Likewise, retina is commonly used to refer to images optimized for high-DPI displays, which you’ll learn about below.Īlthough Apple was the first to introduce the Retina display to a mainstream audience, it wasn’t long before other device manufacturers hopped on board. While ‘Retina display’ is an Apple brand name, the term ‘retina’ is often used to describe high-DPI displays from other manufacturers. Enterprise Plan Boost collaboration and drive resultsĪpple refers to their high-DPI displays as Retina displays since, in theory, the DPI is so high that the human eye can no longer distinguish between individual pixels on the screen.
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